#Tyler the creator shoes how to#

#Tyler the creator shoes how to#

Rtfkt also released YouTube tutorials explaining how to use various design programmes. Rtfkt wants to do the same, but instead of athletes, it’s targeting internet kids and creators, Vasilev says. We grew up on Jordans, and they have a whole department making the coolest things.”Ī key difference? Nike built its brand on athletes, both the famous ones and the everyday person. “They are the best global brand in our eyes. Le says that Rtfkt received offers from other companies, but the founders weren’t interested. “They had the speed, the design and the tech to make it an easy transition for Nike,” she says. So, as Nike expands into Web3 - it filed a patent for Cryptokicks in 2019 - Rtfkt might help it bypass some growing pains. (Pham was not involved in or employed by Nike during the Rtfkt acquisition). “The way they had modelled and branded those shoes was similar to how Nike does it in the physical world, and its mission was so similar to Nike,” says Bianca Pham, who worked in Nike’s innovation office in 2021 and who is now client product management lead at NFT marketplace creator Palm NFT Studio. The pandemic changed that, thrusting the metaverse and NFTs into not just common parlance but the zeitgeist. At the time, they avoided the geeky-sounding words “non-fungible token”, and gaming was not as cool, they said. When Pagotto, Vasilev and co-founder Chris Le outlined their vision, one slide put Nike on the roadmap, through both shoe silhouettes and a target of acquisition in 2025.

“A big part of the deal was staying independent and guiding Nike on Web3.” The “Nike slide” “It puts us in a powerful position to help dictate the future of Web3,” says Vasilev, including working with Nike’s legal team to help create safeguards for what is still a wild frontier. Now, it will serve not only as a fast-track for Nike’s metaverse ambitions, but will continue as a harbinger for the industry at large. And for founders and creators in the digital fashion space, it offers concrete evidence of the long-held theory that digital fashion isn’t just about marketing, but about making money. It gives Nike a competitive advantage as peers like Adidas also push further into the metaverse. It sent a message to take this seriously, and we know for a fact that a lot of big brands started to pick up the phone the day it was announced,” Pagotto says. Since its November launch, Rtfkt’s CloneX drop has generated $650 million in trade volume, according to the company.įor many, Nike’s purchase legitimised the concept. It generates revenue from digital assets, which extends into the secondhand market because of the way that smart contracts and NFTs are structured, any future sales can generate incremental revenue for the original creator and any partners.